Privacy Policy

1. Introduction

Welcome to EstateOS. We are a consultancy and software system provider specializing in helping real estate agents in Dubai optimize their operations, increase revenue, and scale their businesses systematically. Your privacy is of paramount importance to us, and we are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website estateos.net, use our services, or interact with our platform. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

We collect several types of information to provide and improve our services to you. The categories of data we collect include:

2.1 Personal Information

When you interact with our website, book a consultation, or sign up for our services, we collect the following personal data:

• Full Name: To identify you and personalize our communications.
• Email Address: To send you booking confirmations, consultation details, meeting links (Google Meet), promotional materials, and service updates.
• Phone Number: To contact you for appointment reminders, follow-ups, or urgent communications related to your consultation or service usage.
• Company/Business Name (if applicable): To understand your business context and tailor our recommendations.

2.2 Usage Data

We automatically collect certain information about your device and how you interact with our website, including:

• IP Address: To determine your approximate geographic location and for security purposes.
• Browser Type and Version: To optimize our website's performance and compatibility.
• Device Information: Including device type, operating system, and screen resolution.
• Pages Visited: To analyze user behavior and improve our content and user experience.
• Time Spent on Pages: To understand user engagement and optimize our website structure.
• Referral Source: To identify how you found our website (e.g., search engines, social media, direct traffic).

2.3 Booking and Appointment Data

When you book a consultation through our integrated calendar system (powered by Cal.com), we collect:

• Date and time of your selected appointment
• Time zone information
• Any additional notes or questions you provide during the booking process

3. Tracking Technologies & Cookies

We use various tracking technologies to collect and store information about your interactions with our website. These technologies help us understand user behavior, measure the effectiveness of our marketing campaigns, and improve our services.

3.1 Facebook Pixel

We use the Facebook Pixel, a tracking code provided by Meta Platforms, Inc., to:

• Track conversions from Facebook and Instagram ads
• Optimize our advertising campaigns based on user actions (e.g., page views, form submissions, bookings)
• Build custom audiences for retargeting purposes
• Measure the effectiveness of our marketing efforts

The Facebook Pixel collects data such as your IP address, browser information, pages visited, and actions taken on our website. This data is transmitted to Facebook's servers and may be used by Facebook for their own advertising purposes in accordance with their data policy.

Specifically, we track the following events using Facebook Pixel:

• PageView: When you visit any page on our website
• ViewContent: When you view our offer page
• InitiateCheckout: When you click on a booking button
• Schedule: When you successfully complete a booking

3.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and user behavior. Google Analytics uses cookies to collect information such as:

• Number of visitors and sessions
• Traffic sources and referral URLs
• User demographics and interests (if enabled)
• Behavior flow and page interactions
• Conversion tracking and goal completions

The information generated by the cookie about your use of our website is transmitted to and stored by Google on servers in the United States. Google may use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.

3.3 Cal.com (Booking System)

Our appointment booking system is powered by Cal.com, a third-party scheduling platform. When you book a consultation through our website, Cal.com collects and processes your personal information (name, email, phone number, appointment details) to facilitate the booking process and send you confirmation emails and meeting links.

Cal.com operates as an independent data controller and processor for the data collected through their platform. We recommend reviewing Cal.com's privacy policy to understand how they handle your data.

3.4 Cookies and Local Storage

We use cookies (small text files stored on your device) and local storage to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Authenticate your session
• Analyze site performance and user engagement
• Deliver personalized content and advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website and your ability to use certain features.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide you with the consultancy services you requested, including strategy sessions, follow-up communications, and personalized recommendations.
• Communication: To send you booking confirmations, appointment reminders, meeting links (Google Meet), rescheduling notifications, and post-consultation follow-ups.
• Marketing: To send you promotional emails, newsletters, case studies, and updates about new features, services, or special offers. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails.
• Service Improvement: To analyze user behavior, identify trends, and improve our website, services, and customer experience.
• Customer Support: To respond to your inquiries, resolve technical issues, and provide assistance with our services.
• Security: To detect, prevent, and address fraud, security breaches, and other malicious activities.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you (e.g., Cal.com for booking, email service providers, analytics platforms). These providers are contractually obligated to use your information only for the purposes we specify and to protect your data.
• Marketing Partners: We may share aggregated, anonymized data with marketing platforms (e.g., Facebook, Google) for advertising and analytics purposes. This data does not personally identify you.
• Legal Obligations: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe such action is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

6. Data Security

We take the security of your personal information seriously and implement industry-standard security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols (HTTPS)
• Secure storage of data on protected servers
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Employee training on data protection and privacy practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You have the right to request a copy of the personal information we hold about you.
• Correction: You have the right to request that we correct any inaccurate or incomplete information.
• Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., if we need to retain data for legal compliance or legitimate business purposes).
• Opt-Out of Marketing: You can opt out of receiving marketing emails by clicking the "unsubscribe" link in any promotional email we send you. Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your bookings and services.
• Cookie Management: You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies.

To exercise any of these rights, please contact us at support@estateos.net. We will respond to your request within 30 days.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the nature of the information and the purposes for which it is processed.

For example:

• Booking and appointment data is retained for 3 years after the last interaction for record-keeping and service improvement purposes.
• Marketing communications data is retained until you opt out or request deletion.
• Usage data and analytics are typically retained for 26 months in Google Analytics.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States and other jurisdictions where our service providers operate. These countries may have data protection laws that differ from those in your country.

By using our services, you consent to the transfer of your information to these countries. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

EstateOS
Email: support@estateos.net
Website: estateos.net
Location: Dubai, United Arab Emirates